Office Depot
This retailer of office supplies experienced some difficult times in 2017 with its sales dropping 7 percent to $10.2 billion. Gerry Smith, its CEO, announced that the company would be shifting from doing only retail sales to also providing services. RetailDive reported that the new emphasis is increasing the top-line of the company. A business to business service that Office Depot provides is a subscription program called the “BizBox.” This sub-unit provides services more than products. The investment in its services also covers the acquisition of CompuCom, an IT firm. Another company, Vitamin Shoppe, has also tried to change its company’s focus.
Office Depot
Vitamin Shoppe
Retailers of vitamins seem to share similar struggles in their sales just like GNC, and now, Vitamin Shoppe. Just like GNC, it has shifted into making their e-commerce business and has also started its own subscription service. However, the company still saw an 8.5 percent drop in its top-line sales in 2017 which is approximately $1.2 billion. RetailDive ascribes this struggle that Vitamin Shoppe and GNC are going through to the decreasing popularity of malls as well as the increasing number of supplement store competitors. Vitamin Shoppe is hopeful that they can turn things around by expanding their categories, doing events, opening delivery services, and many more. However, Neiman Marcus isn’t making a lot of progress in turning things around.
Vitamin Shoppe
